Individualized Acquisition
Leveraging Data and AI
VI Acquire lowers cost per acquisition at the household level to hyper target media spend
Why choose VI Acquire
Licensed household level data on 96% of the US population
AI hyper targets individuals based on psychographics, where they go and consume media
Smarter acquisition
Targets ideal customers, then dynamically optimizes channels and spend for efficient acquisition
Lower CPAs
Efficient acquisition drives 15% lower CPAs
How it works
VI Acquire brings predictive member acquisition to health enterprises to drive results quickly and efficiently.
Integrates member data with VI global dataset to gain target audience insights
Leverage third party data to geofence homes and facilities to understand mobility data and media channel consumption.
Define target households that will have the optimal CPA and LTV.
Integrate with existing media channels (social, search, connected TV, mail, and more) to deploy creative content.
Efficiently convert prospects across all paid media channels.
Bringing in members with a 53% lower CPA than targeted with VI Acquire
VI Acquire’s work with quickly resulted in member growth. In addition to reaching a new target audience more efficiently, the team saw increased website traffic and a profound uptick in conversions.
Unprecedented acquisition at half the target CPA with VI Acquire
VI Acquire’s targeted strategy was able to eliminate wasted spend while ensuring the right targets were reached. The continued optimization of the marketing effort resulted in increased conversion, far surpassing the goals that were set by the customer at the outset.