• AI driven personalization increase engagement & retention by 15–25%
  • Predictive targeting reduce cost per member by up to 20%
  • Agentic engagement workflows improve reactivation rates by 30–50%
  • Automation & orchestration reduce support and coaching workload by 40–60%

    The State of AI
    in Wellness

    Wellness enters 2026 at a structural turning point. AI is transforming the industry from generic programs to precision wellness, where every experience is dynamically optimized in real time.

    This report explores how agentic AI and behavior-tuned models are becoming the operating layer across wellness platforms, driving retention, efficiency, and measurable ROI at scale.