AI Execution Layer & Platform Powering Wellness

Vi helps wellness businesses activate the right members, increase engagement, remove operational friction that drives cost. Every action is traceable. Every outcome is measured.

Most wellness organizations already know when someone is about to fall off track. Very few can act on it in time. By the time a member cancels or a program participant stops refilling, that decision was made weeks ago.


Vi is the AI execution layer for wellness, built for multi-site operators, connected fitness platforms, and consumer health brands. It returns the next best action for every person and every program: who to reach, what to offer, when to move, where capacity should go.

Results in Wellness

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Reduction in cost per activation

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Increase in virtual & on-site program participation

  0 1 2 3   0 1   %

Reduction in member service costs

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Lift in member LTV

AI built for enterprise wellness

Data Web

Powerful, privacy-safe network of real-world signals.

Vi Activate

Precise & predictive targeting to activate new members.

Vi Engage

Predictive & personalized interactions with patients and providers.

Vi Operate

Agentic suite built to drive operational excellence.

Vi Pulse

Command center for LLM-powered data access, actionable insights, and ROI performance.

How wellness enterprises use Vi’s AI solutions

Vi does the analysis, prioritization, and timing across member and operational workflows. Your team decides what goes out.

Predict who’s ready to convert and target them with precision

Personalize onboarding, upsells, and retention paths

Automate campaign timing based on real-world behavior

Reduce drop-off and re-engage at-risk members/customers

Optimize class capacity, staffing, and product fulfillment

Unify fragmented data into one actionable view

Improve marketing ROI across paid, owned, and direct channels

Monitor real-time business performance and forecast revenue

Case Studies

Smart Acquisition for Clubs & Studios

A wellness brand with dozens of boutique fitness locations lacked intelligence in member acquisition. Vi Activate analyzed local demand signals, churn likelihood, and member affinity to power smarter, zip-code specific campaigns with measurable CAC reductions.

  0 1 2   0 1 2 3 4   %

Reduction in CAC

  0 1 2   0 1 2   %

Increase in sign-up conversion

  0 1   0 1 2 3 4 5   %

Lift in geo-targeted campaign ROI

Boosting Digital Fitness Engagement

A wellness brand focused on older adults integrated Vi Engage into their virtual and on-site programs. With better nudges and personalization, they saw stronger program usage and qualified for higher Medicare Advantage reimbursement.

  0 1 2   0 1 2   %

Increase in virtual class attendance

  0 1   0 1 2 3   %

Increase in member retention

  0 1   0 1 2 3 4 5 6 7   %

Increase in Medicare reimbursement

Staff Scheduling and Intake Automation

A growing wellness chain was manually handling staffing, intake, and scheduling, creating operational drag. Vi Operate deployed bots to automate CRM updates, handle new member intake, and optimize shift planning – driving both productivity and morale.

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Increase in staff scheduling accuracy

  0 1 2 3   0 1 2 3 4 5   %

Reduction in intake call times

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Average staff satisfaction score post-deployment

Our security commitment

We adhere to and exceed data security standards, using anonymized data sets and rigorous protocols that ensure privacy and safety.

Frequently asked questions

  • What is an AI execution layer in wellness?

    An AI execution layer sits between the systems a wellness organization already runs and the actions those systems should trigger. It turns behavioral, engagement, and operational data into a specific next best action, delivered inside existing workflows. Vi is the AI execution layer for healthcare, life sciences, and wellness.

  • How is Vi different from a member engagement or marketing automation platform?

    Engagement platforms deliver messages. Vi decides which message, to whom, and when, then measures whether it worked. Most tools execute a campaign someone else designed and report on it afterward. Vi predicts the action, triggers it inside existing systems, and feeds the outcome back to improve the next prediction.

  • Does Vi replace our CRM, booking system, app, or billing stack?

    No. Vi connects to the systems already in place. Productized AI models deploy into existing infrastructure without a rip and replace or IT burden, and Vi stays model agnostic so organizations can use third party models where those perform best. There is no lock in and no migration required to start.

  • What is a next best action in wellness?

    A next best action is the most valuable step for a specific member at a given moment: an offer before a renewal lapses, a nudge before a routine breaks, a capacity-aware recommendation when a class has room. Vi predicts it from activity, engagement history, and channel preference, then triggers it inside existing workflows.

  • What data does Vi use to understand member behavior?

    The Vi Data Web combines de-identified enterprise data with licensed real-world signals covering 96% of U.S. households. Member activity, program participation, and facility visits sit alongside local market demand, purchase patterns, and media engagement, giving multi-site operators a view of member intent that a booking system or CRM cannot produce alone.

  • How does Vi identify members at risk of leaving?

    Vi detects behavioral change before it becomes a cancellation. Declining activity, incomplete actions, reduced facility visits, and shifts in routine are early indicators. The platform predicts likelihood to act, then the orchestration layer triggers the response inside existing workflows. Detection and action are one continuous loop, not separate steps handled by separate tools.

  • How does Vi decide which members to reach and when?

    Vi runs one prioritization model across the full member lifecycle rather than separate campaigns for acquisition and retention. The orchestration layer weighs likelihood to act, expected return, channel effectiveness, and timing, then coordinates the action across whichever workflow it belongs in. Vi does the analysis and timing. Your team decides what goes out.

  • What can Vi’s AI agents do across member and operational workflows?

    Vi’s agentic layer executes inside the systems already running. Agents surface capacity imbalances, optimize shift planning, automate routine CRM updates, and route new member intake, each with defined trigger logic, governance rules, and escalation paths. Anything requiring judgment goes to a person. Every action is traceable and measured.

  • What operational inefficiencies can Vi detect for wellness businesses?

    Vi Operate builds a real-time view of the organization from operational data. It surfaces class and capacity imbalances, staffing and shift planning gaps, intake delays, service cost drivers, and fulfillment friction. Detected issues feed agents that automate routine updates, optimize scheduling, and escalate decisions requiring human review.